Remember when SEO meant 50 blog posts a month? That’s exhausting, and often useless for local businesses.
I worked with a Cambridge plumber averaging 20 enquiries monthly. Blogs? Check. Website? Decent. Results? Meh.
The fix took 20 minutes: Google Business Profile overhaul. Not the basics. The description.
Old version: “Reliable plumber serving Cambridge.” Yawn.
New: “24hr emergency boiler repair Cambridge | Blocked drains fixed same day | Gas safe registered | Family‑run since 2012.”
Added geo‑keywords like “emergency plumber near me Cambridge,” “boiler service CB1,” “blocked drain fix fast.” Responded to every review. Uploaded job photos (messy pipes, happy customers).
The fix took 20 minutes: Google Business Profile overhaul. Not the basics. The description.
Old version: “Reliable plumber serving Cambridge.” Yawn.
New: “24hr emergency boiler repair Cambridge | Blocked drains fixed same day | Gas safe registered | Family‑run since 2012.”
Added geo‑keywords like “emergency plumber near me Cambridge,” “boiler service CB1,” “blocked drain fix fast.” Responded to every review. Uploaded job photos (messy pipes, happy customers).
Two months later: 65 enquiries. Local pack dominance. Maps traffic up 180%. Zero new content.
Why it works: Google’s 2026 algo prioritises profile‑site match for “near me” searches (80% of local queries). Profiles now influence core rankings more than ever.
Why it works: Google’s 2026 algo prioritises profile‑site match for “near me” searches (80% of local queries). Profiles now influence core rankings more than ever.
Your 15‑min action plan:
Log into Google Business Profile.
Rewrite description with 4-6 long‑tail services + locations (750 chars max).
Add 8-10 recent photos. Reply to reviews today.
Test: Search “your service near me” incognito.
This is table stakes for local SEO now. For full technical + on‑page work, see our SEO
Sign up to receive updates, promotions, and sneak peaks of upcoming products. Plus 20% off your next order.