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SEO & AI Automation for a High-Volume Online Bookstore
Client: Books2Door – Online children’s book retailer
Services: SEO, Local/GEO optimisation, AI process automation
Books2Door had a large, fast‑growing catalogue but wasn’t fully capitalising on organic search or automation. The site was competing in a crowded e-commerce space, relying heavily on paid channels, and internal processes for merchandising and support were manual and time‑consuming.
Conducted a full technical SEO audit and fixed crawling, indexing, and internal linking issues.
Optimised key category and product pages around high‑intent keywords, including long‑tail and brand+series terms.
Implemented GEO‑focused SEO to better target core markets and search behaviour by region.
Structured and refined metadata, schema, and on‑page content to improve relevance and click‑through rates.
Designed AI‑driven process automations to streamline common internal tasks (e.g. content updates, reporting workflows, customer enquiry routing).
Significant uplift in organic visibility for priority categories and series pages.
Stronger presence for GEO‑targeted searches, helping Books2Door win more local and regional demand.
Reduced manual workload through AI‑supported workflows, freeing the team to focus on higher‑value marketing and merchandising activity.
Typical setups take 2–6 weeks, with phased releases for scalability.
Yes, category copy, product meta, and internal linking are written to improve search engine results while staying natural.
Absolutely. We fine‑tune images, specs, and cross‑sells to optimise the shopping experience.
Ready to boost your online presence? Let’s talk about a practical design process and the development services that will keep your online store efficient. We’ll propose innovative solutions, a measurable plan, and clear ownership of each dedicated product task. Tell us what you need, and we’ll align priorities, create custom Shopify workflows, and deliver user-friendly documentation with expert Shopify support.
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