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Client: Vape Supplier – UK‑based vaping products retailer
Services: Shopify product management, on‑page SEO
Vape Supplier needed to improve the performance of an existing Shopify store in a competitive and highly regulated market. The site had an extensive range of products, but product pages and collections weren’t optimised for how customers searched, and organic traffic was underperforming.
Reworked collection structure and navigation to better reflect product types, strengths, and flavours, making it easier for users and search engines to understand the range.
Optimised product and collection pages with relevant, compliant keyword targeting and on‑page SEO best practices.
Standardised titles, meta descriptions, headings, and image alt text at scale to improve consistency across the store.
Implemented internal linking improvements between related products and categories to support discovery and ranking.
Cleaner, more intuitive store structure that improved user experience and crawlability.
Noticeable gains in organic visibility for key product and category terms within the niche.
Better‑performing product pages that supported higher intent traffic and improved overall Shopify store health.
Typical setups take 2–6 weeks, with phased releases for scalability.
Yes, category copy, product meta, and internal linking are written to improve search engine results while staying natural.
Absolutely. We fine‑tune images, specs, and cross‑sells to optimise the shopping experience.
Ready to boost your online presence? Let’s talk about a practical design process and the development services that will keep your online store efficient. We’ll propose innovative solutions, a measurable plan, and clear ownership of each dedicated product task. Tell us what you need, and we’ll align priorities, create custom Shopify workflows, and deliver user-friendly documentation with expert Shopify support.
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